Understand the requirements of exports
- What does successful export require from the company and its employees?
- Foreign trade risks and their control.
- Experience in exporting.
- Know the special requirements of your exporting country.
Successful export planning and launching
- Reasons to start exports.
- Export strategies and implementation options.
- Marketing and export promotion.
- Contracts required for exports.
Take into account the culture differencies in export trade
- Communication differences and guidelines, culture impact on the buyer.
- Export staff leaving to foreign countries and back.
- Basic knowledge of different business cultures.
For a successful export market research
- Well done market research is a good basis for planned exports.
- What information do you need, where can you get it, how to conduct market research?
- Market and competitor research, an example from Central Europe.
For successful export sales
- Customer acquisition, sales negotiations, meeting planning.
- Sales guidelines.
- Closing of the transaction and aftercare.
- After sales service is important
Starting and developing digital export marketing
- Ability of digital marketing of the company.
- Preparation to the digital marketing.
- Digital marketing in export sales.
- Why the digital marketing is beneficial?
- Executing of digital export and the future.
Export offers successfully
- Issues to consider when preparing an export offer.
- Pricing of planned exports.
- Phases of the export offer.
- The aim of making an offer must always be to receive an order.
For successful business meetings
- Planning customer meetings, participants, preparation.
- Sales instructions, negotiations, agenda, price negotiations, further negotiations.
- Actions after the meeting, customer relationship maintenance.
- Main objectives of business meetings.
Tämä luento on laadittu viennin rahoitusmahdollisuuksien ymmärtämiseksi.
- Viennin rahoitusvaihtoehdot, yksittäishankkeet, kansainvälistyminen, kv-rahoitukset.
- Pankit, luottovakuutusyhtiöt.
- Muut rahoittajat.
For a better understanding of payment terms for export trade
- Payment term options.
- Customer-specific credit information, examples of commercial risks.
- Credit risk guarantees, buyer credit, payment order.
- Cash payments, cash against document, letters of credit.
For a better understanding of delivery terms (Incoterms 2020)
- Incoterms delivery terms, classification.
- EXW, FCA, CPT, CIP, DAT, DAP, DDP, FAS, FOB, CFR, CIF.
- Delivery clause, packaging and goods insurance.
- Before making a transaction, the parties to the transaction, the seller and the buyer should know the content of each delivery term.
Get familiarised with major export laws
- General principles of contract law, country differences.
- Form and technique of contracts.
- Creation of the contract, termination, disclaimer, retention of title clause.
- Dispute settlement, legal venue and mediation, business agreements.
Better understand export logistics
- The importance of logistics, the company's order-supply chain management goals, the quality of logistics.
- Freight costs for shipping, documents, containers.
- Other modes of transport, forwarding.
- Ensure the products route until your customers!
How to manage international trade fair project?
- Why should you attend the fair?
- Initial planning of the fair, budgeting, marketing material.
- Exhibition stand planning, schedule, fair program, fair invitation.
- Department staff, fair performance, stumbling blocks, post-production.
For successful international resale activities
- Definition, benefits, challenges and requirements of international resale.
- Dealer activities, acquisition of an international representative and selection criteria.
- Internationalisation, resale and export strategy, market selection.
- Negotiation and cooperation with the dealer, dealership agreement.
- Dealer sparring.
Learn how to avoid export risks
- The risks of export trade can be avoided by anticipation.
- Customer-specific credit information, financial risks, political risks, currency risks.
- Account credit / credit risk insurance, customer-specific risks.
- Delivery and distribution risks, risks for sensitive products, other risks.
Better understand the export distribution channels
- Export distribution routes, indirect export, direct export, export without intermediaries.
- Distribution path selection, market target strategy, export costs, investments and risks.
- Comments on the distribution channels, reseller cooperation.
- Distribution path costs.
Successful after sales
- A satisfied customer is important!
- Tips to improve customer service.
- Processing of claims for damages.
- After sales service.
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